Nicole Holland

I'm a mission-driven marketing professional passionate about food security, with a talent for crafting content strategies that resonate with target audiences, elevate brands, and inspire conversions.

My expertise in content creation and social media strategy has fueled consistent growth and engagement across platforms. My leadership in launching products and campaigns has also delivered effective results. I thrive in roles that encourage creativity and drive meaningful impact.

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Gardyn Brand Elevation

My portfolio highlights a diverse range of marketing skills through the lens of my role at Gardyn—a startup specializing in indoor hydroponic growing systems, accessories, and plants.

I joined Gardyn as a product manager, where I developed a clear framework for managing the plant portfolio and launches. I then transitioned into a marketing role, where I crafted and executed content strategies, campaigns, and digital communications aimed at enhancing both customer experience and brand authority.

Below, you’ll find examples of my work on multichannel marketing campaigns designed to drive product sales while strengthening brand presence and fostering customer loyalty.

Key Results & Impact

Infused actionable insights into strategy, translating R&D concepts into product value and aligning market data with customer needs to drive marketing success
Led cross-functional teams to grow the plant portfolio by 50% in just over a year, launching more than 50 different plant varieties
Crafted customer email campaigns with open rates exceeding 50% and an average CTR of 3%
Doubled growth and tripled engagement across social media platforms such as YouTube, Pinterest, and LinkedIn
Managed an active Facebook group and in-app community of over 15K members
Established and expanded a customer ambassador and advisory program to 10+ members in just one month
Enhanced Gardyn’s brand presence and authority in the home gardening industry while improving customer experience and reducing customer friction

Brand Pillar: Nutrition

Making fresh, nutritious food accessible and convenient through home gardening was a key part of our brand mission. We didn't just spotlight the plants' benefits but also tackled complex topics like how harvest time affects nutrition. Check out examples below.

One of my blog articles explores how the color of fruits and vegetables correlates with various health benefits.
Read the blog here.
Nutrition was a central theme in several email campaigns aimed at both prospects and customers.
I also curated plant collections based on their nutritional profiles and featured them in emails and the in-app shop
You can view an example of a customer email showcasing one of these collections here.
Nutrition was a recurring theme in our social media campaigns across all platforms.
Here is a LinkedIn post that highlights our nutrition study and blog, reinforcing our brand's position as a leader and authority in the industry.

Brand Pillar: Sustainability

Sustainability was a major focus, highlighting how homegrown food reduces food miles and waste. This theme was woven into our digital messaging across all platforms. See examples below.

In collaboration with the R&D team, the marketing team and I developed a landing page detailing how growing your own food reduces food miles, waste, and pesticide use. We also utilized customer data to highlight the sustainability impact of the Gardyn community.
Explore the landing page here.
This brand pillar was brought to life across multiple social media platforms, from showcasing data on LinkedIn to creating engaging short-form videos on Meta and YouTube.
View two examples of a LinkedIn post and video.

Brand Pillar: Lifestyle

Another key theme was finding joy in growing food and flowers, and showcasing them as living art and inspiration in your home. Check out examples of my work on this theme below.

View a customer email example for the hibiscus flower launch here.

Translating R&D to Marketing

Launched in September 2022, the Microgreens product line initially saw declining sales. Leading the initiative, I incorporated customer insights and data to drive product improvements, create detailed guides, introduce new varieties, and execute targeted marketing campaigns. This approach resulted in record sales, with nearly a quarter of the total sales achieved within just two months.